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Shared App Information

You can access these properties from the App Details page in the App Information section. This information is shared across any platform added to the app.

Property	Description	Editable
Primary Language	The language you use to enter app details in iTunes Connect. Information provided in this language is used for any store territory for which there isn’t information localized in the territory’s primary language. The primary language applies only to store information. The languages your app supports are set in your build.	Can be changed at any time to other languages for which you’ve provided localized metadata.
Bundle ID	An identifier used by iOS and OS X to recognize any future updates to your app. Your bundle ID must be registered with Apple and unique to your app. The same bundle ID can’t be used for both iOS and Mac apps. This property may be an explicit App ID or a wildcard App ID. If it’s a wildcard App ID, you also need to specify a bundle ID suffix. The bundle ID (combined with the bundle ID suffix) must exactly match the bundle identifier in your Xcode project Info.plist file (found under the target’s General > Identity section).	Can’t be edited after a build has been uploaded.
Bundle ID Suffix	A string that is appended to the bundle ID property if the bundle ID is a wildcard App ID. The bundle ID and bundle ID suffix must form a bundle identifier that exactly matches the bundle identifier in your Xcode project Info.plist file.	Can’t be edited after a build has been uploaded.
Apple ID	A unique number that Apple assigns to the app.	Can’t be edited.
SKU Number	A unique ID for your app in the Apple system that is not seen by users. You can use letters, numbers, hyphens, periods, and underscores. The SKU can’t start with a hyphen, period, or underscore. Use a value that is meaningful to your organization.	Can’t be edited after saving the iTunes Connect record.
Name	The localized name of your app as it appears on the store. The app name must be at least two characters and no more than 75 bytes. Note: After you submit an app, you can change its name only the next time you update the app build with a new version. Otherwise, to change the name you must reject the app and resubmit it.	Locked
Privacy Policy URL (optional)	A URL that links to your company’s privacy policy. Privacy policy URLs are required for all apps that offer auto-renewable or free subscriptions, apps that are set to Made for Kids, and apps that contain Research Kit. Customers see this URL on their invoice and on the subscription confirmation email they receive. The URL can specify a localized site. Include the entire URL, including the protocol. Note that if your app is set to Made for Kids, you need to specify a Privacy policy URL for each localization provided for the app.	Unlocked
Primary Category (required) / Secondary Category (optional)	The categories that best describe the app you’re adding. For a list of categories and their descriptions, click the App Store Category Definitions link in the Category section of the Version Information. For Mac apps, you must define a category in the Info.plist file of your app build using the LSApplicationCategoryType key. The list of categories you can choose to define in your property list is the same as the available categories for Mac apps in iTunes Connect. The primary category selected in iTunes Connect should match the category defined in the app build property list. Note that if you select the primary or secondary category of Magazines & Newspapers, in order to submit your app for review you will be required to have at least one auto-renewable or free In-App Purchase subscription, and your app must use the Newsstand SDK.	Locked
Subcategory (optional)	Subcategories for games. If you select Games or Magazines & Newspapers as the Primary or Secondary Category, you can also select one or two subcategories to help more accurately define your app or game.	Locked
License Agreement	License agreement details are described in License Agreement .	Unlocked

Platform Version Information

The following properties contain the text and images that appear for the app in stores for each territory in which the app is available for sale or download. For information about setting the initial values, see


Creating an iTunes Connect Record for an App

. For information about updating these values, see


Viewing and Changing Your App’s Metadata

.

Property	Description	Editable
Language	The language of this metadata.	Locked
Screenshots	One screenshot per localization is required and up to 4 more are optional. For specifications of screenshots, read Screenshot Properties .	Locked
App Preview	An app preview is an optional short video demonstrating your app. Your app may have one app preview per device. For specifications of app previews, read App Preview Properties .	Locked
Description (required)	A localized description of the app, detailing the features and functionality. Descriptions are limited to 4000 bytes. The description should be in plain text, with line breaks as needed. HTML formatting isn’t recognized. Make sure to check your text for spelling or grammar errors.	Unlocked
What’s New in this Version (required)	Localized release notes detailing the changes in this version of your app. For example, you might want to list new features, UI improvements, or bug fixes. This text can be as long as 4000 bytes. This field isn’t available for the first version of an app.	Unlocked
Keywords (required)	One or more localized keywords that describe your app. Separate search terms with commas. At least one keyword of greater than two characters is required. You can provide up to 100 bytes of content. Your app is searchable by app name and company name, so you do not need to duplicate these values in the keyword list. Names of other apps or companies are not allowed.	Locked
Support URL (required)	The support website you plan to provide for users who have questions regarding the app. The support URL must lead to actual contact information so that your users can contact you regarding app issues, general feedback, and feature enhancement requests. The URL can specify a localized site. Include the entire URL, including the protocol. For example, http://support.example.com .	Unlocked
Marketing URL (optional)	The website where users get more information about the app. The URL can specify a localized site. Include the entire URL, including the protocol.	Unlocked
App Icon (required for iOS apps)	The large app icon is displayed for your app on the App Store and, if needed, is used to feature your app on the App Store. iOS app icons need to meet the following requirements: 1024 x 1024 pixels (don’t scale up smaller artwork, because this could appear pixelated and blurry) 72 dpi, RGB, flattened, no transparency, no rounded corners High-quality JPEG or PNG image file format. Note: The small icon (57 x 57 pixels for iPhone and iPod touch, 50 x 50 pixels and 72 x 72 pixels for iPad) that you include inside the build is used on the device Home screen when installed.	Locked
Version Number (required)	The version number of the app you’re adding. This is the version number that will display on the App Store for customers. Numbering should follow typical software versioning conventions (for example, 1.0 , 1.0.1 , 1.1 ). When you create a new app or platform the version number will always default to 1.0, but this can be changed before you submit the app for review. Important: Make sure this App Store version number matches the version number set in the bundle. If these don’t match, upload errors for later updates might occur.	Locked
Rating (required)	The rating for your app for the purpose of parental controls on the store. For more information, read Set App Ratings . Note that while the rating is set for each platform version individually, the final app rating will be determined by the highest rated platform version for the app and will be displayed in the App Information section.	Locked
Made for Kids (optional)	An indication that the app appears in the Kids category on the store; this property includes the age range set for the app. If the app rating changes after enabling Made for Kids and the app no longer qualifies for the category, you’ll see an error when you save the options on the page. Note that the app will only be listed as Made for Kids if all of the platform versions are enabled as Made for Kids. For more information, read Made for Kids: Target Kid-Friendly Apps . After the app is approved as “Made for Kids,” all future versions of the app must also be “Made for Kids” and conform to Section 24. Kids Category in the App Store Review Guidelines . The app can’t be removed from the “Kids” category once it’s available for sale on the App Store.	Locked
Copyright (required)	The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, 2014 Example, Inc. ). The copyright symbol is added automatically.	Unlocked
Trade Representative Contact information	Details are explained in Trade Representative Contact Information .	Unlocked
Routing App Coverage File (optional)	Routing app coverage files are .geojson files that specify the geographic regions supported by your app. The file can have only one MultiPolygon element. MultiPolygon elements consist of at least one Polygon. Polygons contain at least four coordinate points. The start and end coordinate points for a polygon must be the same. For information about the requirements of this file, read Specifying the Geographic Coverage File Contents in Location and Maps Programming Guide .	Unlocked
Version Release Settings	See Specifying When App Versions Are Released . The following settings are allowed: Manual: The app goes into Pending Developer Release after approval and must be released by clicking Make App Available button in iTunes Connect. Automatic: The app goes live automatically after approved by App Review. Automatic, no earlier than: If the date has not passed when the app is approved, it goes into Pending Developer release, but is automatically released at the date specified	Locked
App File Size	When a build is uploaded to iTunes Connect it goes through a process of thinning, encryption, and recompression. During this process, the file size of the build can change. More information on App Thinning can be found in the App Distribution Guide . When you click the App Store File Sizes link, you will see a table of the different device variant sizes of the build, including the universal variant, as follows: Download Size is the compressed size of the app that is downloaded over the air, using cellular bandwidth or Wi-Fi. Install Size is the amount of disk space the app will consume on the customer’s device. The Installed Size value also appears on your app’s product page in the Information section. The universal device type variant will be downloaded only by customers using iOS earlier than iOS 9.0. If any of the device variant sizes exceed the 100 MB over-the-air download limit, a yellow warning will display next to the variant size in the table. Apple will also send you an email with this information. Note that until the app is approved by App Review, the sizes displayed are only estimates of what the final App Store size will be. After the app has been approved, the sizes will be updated to reflect the final values.	Read Only

Screenshot Properties

Device	Specifications	Editable
3.5-Inch Retina Display Screenshots (required)	One screenshot is required. Up to four additional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format Any of the following sizes: 640 x 920 pixels for hi-res portrait (without status bar) minimum 640 x 960 pixels for hi-res portrait (full screen) maximum 960 x 600 pixels for hi-res landscape (without status bar) minimum 960 x 640 pixels for hi-res landscape (full screen) maximum	Locked
4-Inch Retina Display Screenshots (Required)	You’re required to upload at least one of these screenshots. Up to four additional optional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format Any of the following sizes: 640 x 1096 pixels for portrait (without status bar) minimum 640 x 1136 pixels for portrait (full screen) maximum 1136 x 600 pixels for landscape (without status bar) minimum 1136 x 640 pixels for landscape (full screen) minimum	Locked
4.7-inch Retina screenshot	If your app indicates that it is optimized for the iPhone 6, at least one 4.7-inch screenshot is required. Up to four additional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format 750 x 1334 pixels for hi-res portrait 1334 x 750 pixels for hi-res landscape	Locked
5.5-inch Retina screenshot	Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format 1242 x 2208 pixels for hi-res portrait 2208 x 1242 pixels for hi-res landscape	Locked
iPad Screenshots (required if app runs on iPad)	If your build indicates that your app runs on iPad, you’re required to upload at least one iPad screenshot. Up to four additional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format Any of the following sizes: 1024 x 748 pixels for landscape (without status bar) minimum 1024 x 768 pixels for landscape (full screen) maximum 2048 x 1496 pixels for hi-res (without status bar) minimum 2048 x 1536 pixels for hi-res landscape (full screen) maximum 768 x 1004 pixels for portrait (without status bar) minimum 768 x 1024 pixels for portrait (full screen) maximum 1536 x 2008 pixels for hi-res portrait (without status bar) minimum 1536 x 2048 pixels for hi-res portrait (full screen) maximum	Locked
iPad Pro Screenshots	If your build indicates that your app runs on iPad, you’re required to upload at least one iPad Pro screenshot. Up to four additional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format 2048 x 2732 pixels for hi-res portrait 2732 x 2048 pixels for hi-res landscape	Locked

Mac (OS X) Screenshots

One OS X screenshot is required for Mac apps; up to four additional screenshots can be uploaded. Screenshots appear on the store in the order they were uploaded in iTunes Connect.

Device	Specifications	Editable
Mac Screenshots OS X only (required)	Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format in the RGB color space 16:10 aspect ratio One of the following sizes: 1280 x 800 pixels 1440 x 900 pixels 2560 x 1600 pixels 2880 x 1800 pixels	Locked

tvOS Screenshots

If your app is a tvOS app, at least one screenshot is required. Up to four additional screenshots can be uploaded. You can rearrange the screenshots when you create or edit the iTunes Connect record.

Device	Specifications	Editable
tvOS Screenshots	Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format 1920 X 1080	Locked

Apple Watch Properties

If you upload an app with a WatchKit extension, the Apple Watch properties appear below the Version Information properties on the Version Summary page. (To view version information, read


Viewing and Changing Your App’s Metadata

.) There isn’t a separate WatchKit extension description but the version description, described in


Platform Version Information

, can mention the WatchKit extension functionality.

You need to provide these additional properties for apps with WatchKit extensions:

Property	Description
Icon	Displays on Apple Watch product page and Apple Watch badge for the iOS app product page. Apple applies a circular mask to the icon. Icon should look good with the mask and be similar to the app icon. The icon needs to meet the following requirements: 1024 x 1024 pixels 72 dpi, RGB, flattened, no transparency, no rounded corners High-quality JPEG or PNG image file format
Screenshots	One screenshot is required. Up to four additional screenshots can be uploaded. Screenshots should suggest what the WatchKit extension does. Screenshot requirements are: 72 dpi, RGB, flattened, no transparency High-quality JPEG or PNG image file format 312 x 390 pixels (only one orientation)

App Preview Properties

The resolutions for app previews for the supported displays are specified in


App Sandbox Information

.

Uploads must be done using Safari and OS X 10.10, and only one localization is accepted. App previews must disclose In-App Purchases and may contain no ads, no platform logos, no pricing, and no timelines.

App preview properties are locked, and so they can only be edited when the app is in an editable state.

The app preview feature is not available for 3.5 inch display.

App Preview Resolutions

	Native Resolution	Accepted Landscape Resolutions	Accepted Portrait Resolutions
5 Series	1136 x 640 (16:9)	1920 x 1080 or 1136 x 640	1080 x 1920 or 640 x 1136
iPad and iPad Pro	2048 x 1536 (4:3)	1200 x 900 or 1600 x 1200	900 x 1200 or 1200 x 1600
iPhone 6	1334 x 750	1334 x 750	750 x 1334
iPhone 6 Plus	2208 x 1242 (Rendered Pixels) 1920 x 1080 (Physical Pixels)	1920 x 1080	1080 x 1920
AppleTV	1920 x 1080 (16:9)	1920 x 1080	n/a

App Preview Specifications

	H.264	ProRes 422 HQ only	Notes
Target Bit Rate	10-12 Mbps	VBR ~220 Mbps
Video Characteristics	Progressive, up to High Profile Level 4.0	Progressive, no external references
Max Frame Rate	30 fps	30 fps
Audio	Stereo Codec: 256kbps AAC Sample Rate: 44.1kHz or 48kHz All tracks should be enabled	Stereo Codec: PCM or 256kbps AAC Bit Depth (for PCM): 16-, 24-, or 32-bit Sample Rate: 44.1 or 48kHz All tracks should be enabled	Stereo configuration: 1 track with 2-channel stereo (1st channel L and 2nd channel R) 2 tracks with 1-channel stereo (1st track L and 2nd track R)
Supported Extensions	.mov, .m4v, .mp4	.mov
Max File Size	500MB	500MB
Min Length	15 seconds	15 seconds
Max Length	30 sec	30 sec
Poster Frame	5 sec default	5 sec default	5 sec default will be set at upload time. The developer can change the poster frame until the app is in review. Poster frame changes post on approved previews will require a new build version.
Orientation	Portrait or Landscape	Portrait or Landscape	Preview will play in the orientation provided by the developer. The product page will show previews in portrait. Once it played the preview will rotate to native orientation. Only landscape orientation app previews can be provided for tvOS binaries.
Capture	iOS 8	iOS 8
Upload and Playback in iTunes Connect	Safari 8 and OS X 10.10	Safari 8 and OS X 10.10
View/Play on Device	iOS 8	iOS 8